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2020 DepEd Service Marks and Visual Identity Manual




The Department of Education (DepEd) has developed the Department of Education Service Marks and Visual Identity Manual (DSMVIM), 2018 Edition. It contains guidelines on the specifications and applications of the Department’s name, seal, and logo to produce a unified look in all DepEd communications and publications.

The DSMVIM contains standard designs and application of the Department’s service marks. Specifically, this Manual will serve as reference for the DepEd officials, personnel, and employees on the style and usage of the Department’s name, seal, and logo. It will also be useful for those involved in the production of official forms, publications, and advocacy materials in communication, multimedia and graphic creative solutions intended to enhance the Department’s strategic priorities.+

DepEd Order (DO) No. 69, s. 2003 titled DepEd Logo contains the purpose of using the official logo in school bulletin boards, publications, reports, circulars, T-shirts designed for printing, and stationeries. It also specifies other colors of the logo, which conform with the official colors of the Philippine Flag, as per Republic Act No. 8491, otherwise known as the Flag Heraldic Code of the Philippines. Therefore, the official colors of the logo prescribed in the Manual shall be adopted and followed accordingly.




The features and colors of the DepEd seal and other provisions as described in DO 63, s. 2011 titled Department of Education (DepEd) Seal shall remain and shall be used and applied in all relevant DepEd standard templates and official documents, as specified in the Manual.

The Manual is provided in Enclosure No. 1 and Enclosure No. 2 contains the Guidelines on the Use of the DSMVIM.+




All provisions set in the Manual shall be followed by DepEd officials and personnel at the central, regional, schools divisions, district offices, and schools.

The Department shall protect and safeguard the integrity of its official visual marks such as official name, seal and logo. DepEd shall also guard the use of these marks against commercialization by unscrupulous entities.

This Department shall initiate administrative disciplinary action and other legal remedies against anyone found responsible for violating any provisions in this Order.




Guidelines stipulated in the Manual shall remain in force and in effect, unless repealed, amended, or rescinded.

This Order shall take effect upon its approval. However, the regional, schools division and district offices, as well as public schools, may still use the remaining copies of their current letterheads, certificates, report forms, and other educational materials with the Department’s official name, seal and logo until the end of School Year 2019-2020.

For more information, please send an email at [email protected] or contact the Public Affairs Service-Publications Division, Ground Floor Aguinaldo Building, Motorpool Area, Department of Education Central Office, DepEd Complex, Meralco Avenue, Pasig City at telephone no. (02) 633-9341.

Immediate dissemination of and strict compliance with this Order is directed.

Guidelines on the Use of the Department of Education (DepEd) Service Marks and Visual Identity Manual

I. Rationale

1. The Public Affairs Service-Publications Division (PAS-PD) has developed the Department of Education Service Marks and Visual Identity Manual (DSMVIM) to ensure a standard application of the official seal and logo in official documents contained in policies, activities, and programs/projects (PAPs) of this Department. It sets the visual standard in all DepEd communications, presentations, learning resources, advocacy materials, citations and documentations and all other official collaterals.

More than establishing the proper and legitimate use of the DepEd seal and logo, which are at times used inappropriately and interchangeably, this Manual establishes authority, accountability and responsibility in the governance of basic education.

DepEd Order (DO) No. 69, s. 2003 titled DepEd Logo contains the purpose of using the logo in school bulletin boards, publications, reports, circulars and T-shirts designed for printing. It also specifies other colors of the logo, which conform with the official colors of the Philippine Flag, as per Republic Act No. 8491, otherwise known as the Flag Heraldic Code of the Philippines.

DO 63, s. 2011 titled Department of Education Seal features the colors of the seal and other provisions. The seal shall be used and applied in all relevant DepEd standard templates and official documents, as specified in the Manual.

While ensuring adherence to the provisions of this Manual will pose certain challenges given the magnitude and scope of the bureaucracy—the largest in the country—the commitment of the DepEd family will guarantee that the objectives of the Manual will be met.

II. Scope of the Policy

2. This DepEd Order (DO) provides the DepEd operating units from the central office (CO), regional offices (ROs) and schools division offices (SDOs), and the public schools with DSMVIM, which sets the standards of applications of the official seal and logo to achieve their uniform rendition.

III. Definition of Terms

3. For purposes of this Order, the following terms are defined as follows:

a. DepEd Issuance is an official document containing policies, procedures or information released and signed by the DepEd secretary or other authorized officials. It is uploaded on www.deped.gov.ph for the information and compliance of the concerned public.

b. DepEd Logo refers to a mark for recognition. It is utilized in school bulletin boards, publications, reports, circulars, T-shirt printing, stationeries and others (DO 69, s. 2003);

c. DepEd Seal refers to the symbol of the Department duly approved by the Office of the President, Malacanan, Manila, which shall be utilized in all official communications (DO 63, s. 2011). It must be treated with utmost respect.

d. Multimedia and Graphic Creative Solutions refers to the official photographs, audio-visual presentations, and graphic designs that are directed through visual communication as well as presentation.

IV. Policy Statement

4. Through the standards set on DO 63, s. 2011 and DO 69, s. 2003, DepEd establishes a unified identity across all governance level – from the central to the regional, division and school levels. Proper usage of the marks (seal and logo) also builds a strong awareness and recognition of DepEd’s image as a learner-centered institution that continuously improves itself to better serve the public.

The use of the marks will also strongly establish DepEd’s credibility to its partners and stakeholders who continuously help in the realization of the Department goals and targets.

V. Funding

5. Funding of this project at the national level will be charged to Education Information and Communication Services (EICS) Funds, subject to the usual accounting and auditing rules and regulations.

VI. Procedures/Roles and Responsibilities Section

6. This Department, through PAS-PD, engages the CO, ROs, SDOs, public schools, and the general public to make informed decisions and take appropriate actions through quality, relevant, and timely release of official issuances, including social media contents through https://www.facebook.com/DepartmentOfEducation.PH/ with the consistent rendition of these marks.

7. The Roles and Responsibilities of CO are as follows:

a. Publications Division answers queries or clarifications with regard to the utilization of the Manual.

b. Publications Division-Multimedia Unit provides the digital version of the official seal and logo. Provides technical assistance concerning specific situations on the service marks in communication and advocacy materials based on the following principles, among other requirements:

i. Balance, proportion and good taste of the elements in documents or advocacy materials; and

ii. Harmony and contrast for emphasis of the key words and important images to capture the message.

c. External Partnerships Service (EPS) provides information to the Publications Division-Multimedia Unit whether an external agency has an existing Memorandum of Agreement (MOA) or a Memorandum of Understanding (MOU) with DepEd.

In the CO, only after the EPS gives the clearance to the Publications Division-Multimedia Unit can an external agency or an external stakeholder (non-DepEd agencies and individuals) be granted to use the DepEd seal or logo in its project documents and advocacy materials. Meanwhile, all DepEd offices and units in the CO wanting to use the DepEd seal or logo need only to follow what is prescribed in the Manual, and seek technical assistance from the Publications Division-Multimedia Unit.

The official documents with the DepEd seal are certificates and plaques, legal documents, academic awards, official envelopes, letterheads and stationeries, memos and notepads, business cards, identification cards and press conference backdrops.

The promotion and advocacy materials with the DepEd logo are nametags, newsletter, instructional and educational materials, leaflet, flyer, brochure, poster, and online collaterals like infographics, website banner, among others.

d. Legal Division initiates administrative disciplinary action to offices and individuals, whenever necessary. It also institutes appropriate sanctions on erring institutions or individuals whenever violations are observed.

8. The Roles and Responsibilities of Regional Information Officers (RIOs) are as follows:

a. They shall provide technical assistance concerning specific situations on the service marks, the DepEd seal and the DepEd logo, in the region.

b. They shall get clearance from the Education Support Services Division (ESSD) in their region in cases where external agencies, private institutions, and external stakeholders (all non-DepEd) request to have official signages and materials with DepEd.

The ESSD makes sure that the external agencies, private institutions, and external stakeholders have an existing MOA or MOU with the DepEd RO concerned before allowing them to use the DepEd seal and logo in their project documents and advocacy materials. Meanwhile, all DepEd offices and units in the RO wanting to use the DepEd seal or logo need only to follow what is prescribed in the Manual, and then must seek technical assistance from their RIOs.

c. They shall integrate the budget on the conduct of their regionwide M8&E and Orientation on the Use of the Department of Education Service Marks and Visual Identity Manual in their Work and Financial Plan (WFP) and liquidate the funds on time.

d. They shall orient the Division Information Officers (DIOs) on the Use of DSMVIM.

e. They shall consolidate and submit the M&E reports of the schools divisions (through the DIOs) to the Central Office, Public Affairs Service-Publications Division (CO, PAS-PD) every first quarter of the year.

9. The Roles and Responsibilities of DIOs are as follows:

a. They shall provide technical assistance concerning specific situations on the service marks, the DepEd seal and logo, in the schools division.

b. They shall get clearance from the Schools Governance and Operations Division (SGOD) in the DO, in cases where external agencies, private institutions, and external partners (all non-DepEd) request to have official signages and materials with DepEd. Meanwhile, all DepEd offices and units in the DO wanting to use the DepEd seal or logo need only to follow what is prescribed in the Manual, and must seek technical assistance from the DIOs.

The SGOD shall make sure that the external agencies, private institutions, and external stakeholders have an existing MOA or MOU with the DepEd division concerned before allowing them to use the DepEd seal and logo.

c. The DIOs shall serve as coordinators of the Monitoring and Evaluation (M&E) activities and Orientation on the Use of DSMVIM for the personnel/officers of the SDOs, schools district offices, and elementary and secondary schools principals.

d. They shall integrate the budget on the conduct of their divisionwide M&E and Orientation on the Use of DSMVIM in their WFP, and liquidate the funds on time.

e. They shall orient the schools district supervisors and elementary and secondary school principals/representatives on the M&E and Use of DSMVIM orientation materials.

f. They shall prepare their Orientation and M&E reports to be submitted to their RIOs.

VII. Monitoring and Evaluation

10. The forms may change as DepEd responds to new conditions. Hence, the ROs and the SDOs shall conduct Orientation and M&E on the use of the DSMVIM. They act as focal points in organizing and managing monitoring reviews and evaluations on DSMVIM, and provide trainings and mentorings on DSMVIM in the local levels.

11. The CO PAS-PD shall gather the M&E results from the ROs and the DOs through their RIOs and DIOs every first quarter of the year. The results wrill be used to assess the responses/progress on the DSMVIM for its improvement. The results of continuous M&E shall be the bases for future revisions of the Manual.

VIII. References

12. The following references are used to support the aforementioned guidelines:

a. RA 9155: Governance of Basic Education, Section 1.3. Purposes and Objectives;

b. Comprehensive Usage Manual-Branding Guidelines for Corporate Identity, 2012. Presidential Communications Development and Strategic Planning Office, Malacanan Palace, Manila;

c. DepEd No. 28, s. 2001, Prohibiting the Commercialization of DECS Organization Through Endorsements and Acreditations of Goods and Services;

d. DepEd Order No. 69, 2003, DepEd Logo;

e. DepEd Order No. 63, 2011, The Department of Education (DepEd) Seal; and

f. DepEd Order No. 36, s. 2013 (Our Department of Education Vision, Mission and Core Values).

IX. Effectivity

13. This Manual shall take effect upon its approval. This shall be registered with the Office of the National Administrative Register (ONAR) at the University of the Philippines (UP) Law Center, UP Diliman, Quezon City.

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